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America’s Best Small Employers 2023 Methodology: How We Crunch The Numbers

Rachel Rabkin Peachman
Forbes Staff
Rachel Rabkin Peachman is a Forbes senior editor covering lists.
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Forbes’ lists of America’s Best Large and Midsize Employers have become industry resources not only for people seeking jobs, but also for employers looking to assess the competition. While these sizable companies tend to get most of the attention, small businesses actually employ almost half of all employees in the United States.

Given the magnitude of the small business workforce, Forbes is introducing its newest ranking: America’s Best Small Employers, defined here as companies employing between 200 and 1,000 employees.

To compile the list, Forbes partnered with the market research firm Statista, which implemented a wide range of assessment tools. These included:

  • Anonymous surveys of employees using both targeted access panels as well as open participation from the public
  • Tracking of job-related websites to gauge employer reputation, engagement, retention, benefits and more
  • Social listening text analysis of news websites and blogs as well as platforms such as Instagram, Tumblr, Twitter and YouTube to assess the company’s relationship with its employees

These methods created hundreds of thousands of data points that were categorized and combined into a total score. From an initial pool of 10,000 businesses, the 300 companies with the highest scores made it onto the final list. The rankings will be unveiled on July 18, 2023.

As with all Forbes lists, companies do not pay any fee to be considered. For questions about this list, please contact listdesk (at) Forbes.com.

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Rachel Rabkin Peachman
Rachel Rabkin Peachman
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