BAIE DE SAINT JEAN, SAINT BARTHELEMY - DECEMBER 29: Drake performs onstage at the LuisaViaRoma for ... [+]
The traditional logic in careers may be characterized by hierarchy, 9 to 5, and reporting lines. With the emerging creator economy, new rules are being made.
As a pioneer in the fashion business, LuisaViaRoma founder Andrea Panconesi states that he always wanted to champion originality and creativity. The Italian luxury house has consistently been a leader in the industry, partnering with some of fashion's most renowned brands and promoting up-and-coming designers. In a partnership with Unicef, LVR has organized events to generate funds and awareness for the organization's work in preserving the rights of children and promoting their well-being.
The galas are star-studded event filled with creators and celebrities to unite the fashion and creative economy industries. A one-of-a-kind event that demonstrates how two realms may collaborate for the greater good. An example of how collecting creators to work with brands can go beyond the normal influencer job.
The creator economy refers to the network of people and organizations that generate content and distribute it to a following online. This is commonly often referred to as "social media influencers" but today also include musicians, actors and entrepreneurs. Instagram and other social media platforms have become indispensable marketing tools for fashion firms, and influencers have become crucial in pushing these products to their followings. Frequently, brands collaborate with influencers to provide sponsored content, which may be more real and engaging than standard advertising.
One way the creative economy and fashion industry can work together for the greater good is through events that use the reach of individuals to raise money. The fundraiser is able to generate money and publicity for Unicef's work while presenting the newest fashion trends by bringing together prominent designers, creators and other influential figures.
A fundraiser gala shows how the fashion industry and the creative economy can work together to make a difference. By exhibiting the newest fashion trends and utilizing their platforms to raise money and awareness for important causes, these two cultures are demonstrating that fashion can be about more than just clothing and accessories – it can have a beneficial influence on the world.
@gltore, g (at) bytangent.com
