Passion in Fashion: How The Passion Economy Opens Up New Ready-To-Wear Careers

Leadership has a traditional tone and look. It's usually characterized by blue and grey ties, board rooms, and handshakes. Passion Economy has opened up new career paths in various sectors, such as finance, gaming, and investing. And the traditional Pareto 10/90 or 20/80 distribution also applies, but a middle class of creators is emerging, also in fashion.

Paris Fashion Week is the epicenter of Haute couture, and in the 22/23 FW edition, many designers showcased collections heavily inspired by the future. This year's event also had some designers elevating everyday normalcy and magnetism towards regularity.

Attendees praised innovative designs on display, with some designers, as usual, predicting their shows would set the tone for fashion in the coming years. From space-age dresses to otherworldly accessories, the future of couture was on full display. It somewhat culminated in Coperni's spray-on dress worn by Bella Hadid, antagonized by Balenciaga's runway in the mud. The audience was rapt with attention, and photos of the collection quickly went viral. TikTok did not wait with the memes and parodies.

Mixing and blending cultural media creates exciting layers. As DJs, designers and artists collide, new career paths open up for people combining online content creation with traditional craftsmanship.

In fashion, the industry constantly looks for the latest and most significant trends to set the tone for the season. And while some trends are standard and novel, others are decidedly more out-of-the-box. According to Merriam-Webster, a trend is "a general development or change in a situation or the way people behave." In other words, it's something that's gradually becoming more popular or common.

Fashion trends can be dictated by several factors, including the red carpet, runway shows, celebrities, and even the street style scene. While some trends come and go quickly, others have staying power and become timeless classics. Regardless of trends, there are a few ways career paths for creators emerge in the fashion industry.

• Marketing: managers reported increased hiring of creators to bring knowledge in-house of influencer marketing and tone setting.
• Branding: brands constantly rethink how to allocate their budgets; this year broke records in budget spent on influencer-related branding spend. Roles inside the brands open up to coordinate these increasing budgets.
• Production: According to Influencer Marketing Hub, apparel is the top industry for social commerce and micro-influencers. With an increasing number of creators producing their brands, many have become experts in sourcing materials and supply chains.
• Design: an increasing number of designers and creative directors have a background in social media

Brands are becoming more and more experimental with not only their collections but also their career pages. The fashion world has always been about proving you don't have to stick to the traditional ways to be successful. Breaking away from the norm can help you stand out from the rest.

The same goes for our careers.