Think with Google the research and insights portal of Google posted a new article using music (in this case EDM electronic dans music) to show their compelling data and drive brands to YouTube to connect with their audience. They do this with a very nice infographic in the form of a decision tree.
The Biggest Music Genre You’ve Never Heard Of
How much do you know about EDM, or electronic dance music? Whether it’s a lot, a little or none at all, you’ll want to tune in to this profile of EDM fans. What you see might just surprise you: For example, while millennials under 25 view the most EDM content on YouTube, older audiences are becoming increasingly interested as well. And it turns out that EDM fans are more likely than their peers to be online, engaging in tech-savvy behaviors such as buying music online or following a brand on a social network. See how fans are increasingly turning to YouTube to learn more about music genres such as EDM and the opportunities this creates for brands.
Download PDF: EDM electronic dance music
This is a nice example of Music Thinking
A diverging and converging blog by Christof Zürn 