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Coaching versus Therapy: Exploring the Therapeutic Potential of Coaching

International Coach Academy

Perhaps as a way to justify the lack of credentialing and training needed to be a coach (Rothazier & Hill, 2009). Perhaps as a marketing technique to try and get the “right clients” who (in theory) won’t want to explore their unconscious or past (Rothazier & Hill, 2009). Psychotherapy will be defined as “.

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