Blog Consulting Creative Thinking Creative Thinking Process 
Lateral Action
MARCH 23, 2009
Lateral thinking is such a familiar concept that it's virtually synonymous with 'creative thinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative.
Lateral Action
JANUARY 12, 2009
For the sake of convenience, the term 'lateral thinking' has been coined to describe this other sort of thinking; 'vertical thinking' is used to denote the conventional logical process. Edward de Bono, New Think ). As usual with the creative process, it's more complex and interesting than that.
Expert insights. Personalized for you.
52 
Let's personalize your content