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I like the definition that McKinsey Mind uses for issue trees: The issue tree, a species of logic tree in which each branch of the tree is an issue or question, bridges the gap between structure and hypothesis. ” We can then start to brainstorm different ways that profitability might be increased. Learn more here.
Phase 2: Setup Your Business Platform 1. Come up with a name : I did a few things to come up with a name —crowd-sourced ideas from friends, forced myself into a two-hour brainstorming session while flying and tested some names with trusted friends who I knew would challenge me if they weren’t right. There are a few options with names.
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