Sun.Jun 08, 2025

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State of Beauty 2025: Solving a shifting growth puzzle

McKinsey

As momentum cools and definitions of beauty expand, beauty players face a new mandate: Win over skeptical consumers, recalibrate across markets, and prove their worth beyond the hype.

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Squeaky wheels

Seth's Blog

One strategy is to spend time finding the one wheel and address it. The better approach is to realize that if there’s one wheel that’s squeaking, it’s likely that all the wheels need lubrication.

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