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In consulting, I worked with many companies helping them to develop strategies. Although these were often focused on different levels of the business and different topics, all of the “strategies” were similar. How To Develop Your Own Strategic Perspective. Strategy Is Simple (Example: Pepsi).
Performance measurement: Enables clear tracking of marketing effectiveness per segment Using the MECE segmentation, the retailer can create distinct email campaigns for each motivation group, featuring appropriate products and messaging. A PM needs an approach to organize and prioritize the development backlog.
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