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Is Lateral Thinking Necessary for Creativity?

Lateral Action

The popularity of lateral thinking is testament to the creativity, productivity and promotional energy of its originator, Edward de Bono. For four decades, he has taught lateral thinking via his books, articles, lectures and consulting.

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How Did Darwin Get His Big Idea?

Lateral Action

Because of the way the exhibition is arranged, and the incredible array of exhibits, including Darwin's original specimens, notebooks and even the furniture from his study, it displays his entire creative process in mesmerising detail. De Bono's ideas on lateral thinking have been hugely influential on the field of creativity.