What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdspring
DECEMBER 13, 2018
Chapter 7: How To Translate Your Brand Identity Into Actual Marketing. A brand is much more than a company’s logo. A brand is the sum total of the experience your customers and customer prospects have with your company or organization. Your brand is how your customers and prospects perceive your company.
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