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How to get featured in the media

The Creative Life

The post How to get featured in the media appeared first on The Creative Life. Getting in the press, on radio or TV can be a huge boost. Here's how to do it.

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Do you really need social media?

The Creative Life

The post Do you really need social media? And if so, how can creatives use it - without it using you? appeared first on The Creative Life.

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How Coaches Can Be Social Media Superstars Without Feeling Overwhelmed

International Coaching Federation

Being visible on social media is essential for coaches who want to stay connected with their target audience and grow their pipeline of new clients. Social media is the most powerful tool for building a business — when you know how to use it. Give Value Do you dread the thought of selling your practice on social media?

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Paid vs. Owned vs. Earned Media: What's the Difference?

Harvard Business School Online

If you want to help your organization engage and retain customers, here’s an overview of paid, owned, and earned media and how to incorporate each into your digital marketing plan.

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5 Ways Social Media Can Accelerate Your Old School Sales Strategy

Let's Grow Leaders

“Oh, I don’t need any of that social media crap. You know, like building relationships, having a real conversation, solving problems…” I laughed, “Sounds like the perfect way to use social media to me!” 5 Ways to Use Social Media to Improve Your Sales. I’m old school. Solve a problem.

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4 Ways to Leverage Social Media to Enhance Your Career

Let's Grow Leaders

Although many companies caution workers about using social media, utilizing sites like Twitter and LinkedIn can go a long way in positioning you within your own company and as a leader in your industry. Obviously you need to be smart about how you use social media. This is a guest post by LGL Community member Scott Huntington.

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What is social media?

McKinsey

Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content.

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