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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

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Here’s a table of contents to help you quickly navigate different sections of this guide (it’s nearly 17,000 words!) – or feel free to scroll. Chapter 4: Brand Identity Design: the Building Blocks of Your Brand Identity. Chapter 7: How To Translate Your Brand Identity Into Actual Marketing. What is a brand?