Remove 2015 Remove Creative Process Remove Executive Coaching Remove Motivation
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Bridging the Growth Gap Through Feedback

International Coach Academy

Coaching is defined by the International Coaching Federation (2020b) as ‘partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.’ According to Gregory, Beck, and Carr (2009), this is the necessary ‘awareness’ required to motivate.