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Why Critical Thinking Is Not a Creativity Killer

Lateral Action

Everyone knows critical thinking kills creativity. Suspending judgment in order to come up with new and unusual ideas is one of the sacred cows of the creativity movement. Everyone knows that instant judgment is the enemy of creativity. Edward de Bono, Serious Creativity ). Jean Trumbo, Creativity ).

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Is Brainstorming a Waste of Time?

Lateral Action

Gordon Torr, Managing Creative People ). But what the critics are really complaining about are formal brainstorming sessions, governed by a set of rules that originated with advertising manager Alex Faickney Osborn, in his 1963 book Applied Imagination. Lack of critical filters. Groupthink.