Is Brainstorming a Waste of Time?
Lateral Action
JANUARY 26, 2009
Richard Huntington, Director of Strategy for Saatchi & Saatchi in the UK, has a pathological hatred of brainstorming : I hate brainstorms. Gordon Torr, Managing Creative People ). Lack of critical filters. Brainstorming is said to work because critical thinking is banned, allowing for a freer flow of original ideas.
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