Lateral Action

SEPTEMBER 28, 2009

Everyone knows critical thinking kills creativity. Suspending judgment in order to come up with new and unusual ideas is one of the sacred cows of the creativity movement. Everyone knows that instant judgment is the enemy of creativity. Edward de Bono, Serious Creativity ). Tague, Brainstorming ).

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Critical Thinking Creativity Brainstorming Creative Process 52

She Owns Success

MARCH 6, 2023

(HBR) In a second experiment focused on creative ideation, participants were randomly assigned to one of three task-switching approaches and asked to generate creative ideas for two idea-generation tasks. Most people believed they would perform best if they switched between the two idea generation tasks as and when they wanted.

Creativity 52

Creativity Problem Solving IT Creative Problem Solving 52

Lateral Action

JANUARY 26, 2009

Richard Huntington, Director of Strategy for Saatchi & Saatchi in the UK, has a pathological hatred of brainstorming : I hate brainstorms. And so six months ago I cleansed my professional life of this trojan horse of mediocrity, favouring aggregated individual working or two person thinking sessions. Photo by jurvetson.

Brainstorming 52

Brainstorming Creativity Management Management 52