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Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

But, those that are most successful are the ones who use creativity and AI-driven visualization tools to increase their exposure. Creative marketing is the generation and execution of communicating unique messages in an inventive way. Creativity is the secret weapon to outsmarting, rather than outspending, your competition.

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Is Lateral Thinking Necessary for Creativity?

Lateral Action

Lateral thinking is such a familiar concept that it's virtually synonymous with 'creative thinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative.