14 Ways to Increase Creativity, Backed By Research [And Why it Matters]
She Owns Success
MARCH 6, 2023
(HBR) In a second experiment focused on creative ideation, participants were randomly assigned to one of three task-switching approaches and asked to generate creative ideas for two idea-generation tasks. Most people believed they would perform best if they switched between the two idea generation tasks as and when they wanted.
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