Fortitude Business Consulting

MAY 5, 2021

All too often, those tasked with being a creative thinker suffer from: Anxiety (the feeling of worry, nervousness or unease that comes from ‘blank page syndrome’ – not knowing where to start – and inhibits positive affect and creativity). Functional fixedness (inflexible thinking and beliefs that prevent the development of new ideas).

Creative Thinking 52

Creative Thinking Creativity Creative Thinking Process Solution 52

Lateral Action

MARCH 23, 2009

How on earth can Weisberg claim that lateral thinking is not 'a cornerstone of creative thinking'? What Exactly Is Lateral Thinking? Lateral thinking was developed by Edward de Bono in response to the following question: Why do some people always seem to be having new ideas while others of equal intelligence never do?

Creativity 52

Creativity Creative Thinking Engineering Divergent Thinking 52

Lateral Action

JANUARY 12, 2009

De Bono's disdain for 'routine learning' leads him almost to deplore Darwin's 'years of hard work' on his theory: Unfortunately new ideas are not the prerogative of those who spend a long time seeking and developing them. The full development of an idea may well take years of hard work but the idea itself may arrive in a flash of insight. (

Creative Thinking 52

Creative Thinking Creativity Creative Process Creative Thinking Process 52