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Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

By using keywords, color coding, and imagery to trigger associations in your brain, the unrestricted essence of a Mind Map will ensure you arrive at some of your best, most creative ideas yet. By introducing Mind Mapping to your marketing team, you’ll be able to expand your thinking to reach new, unique levels of creativity.

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Is Lateral Thinking Necessary for Creativity?

Lateral Action

In this way the basic knowledge and expertise in a particular field could be fully utilized. Robert Weisberg argues that there is very little evidence of lateral thinking in the work of great creators such as Mozart, Beethoven, Darwin, Edison, Coleridge, Whitman and the Wright brothers.