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The rise of the next-generation launch room

McKinsey

JANUARY 17, 2020

Leading pharma companies are using their launch rooms not just to prepare for product launches, but as labs to experiment with design thinking, agile approaches, and advanced analytics.

Design Thinking 76
Design Thinking Medical Pharmaceutical 76
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Participant Success at Harvard Professional Development Programs

Harvard Professional Development

MAY 25, 2022

Programs: Design Thinking: Creating Better Customer Experiences (in person) ; Advanced Business Strategy: Gaining a Competitive Edge (online) ; Creative Thinking: Innovative Solutions to Complex Challenges (online). Innovation and Educational Research, Director, Vertex Pharmaceuticals, Inc. Michael Mao. Mary Wells.

Professional development 52
Professional development Development Strategic Planning Design Thinking 52
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