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Entrepreneurs: Unlock competitive advantage with an ERRC grid mind map

Mind Mapping Software

One way to do that is to challenge our existing assumptions about value creation, using a simple tool like the ERRC grid. The Eliminate-Reduce-Raise-Create (ERRC) Grid was developed by Chan Kim and RenĂ©e Mauborgne as part of their Blue Ocean Strategy toolkit. ” Think different – with a mind map.