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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

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This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.

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The Best and Worst Branding of 2018

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Thriving businesses know this and regularly rely on good design to create influential and impressive brand identities and brands. As we recently wrote , No successful company has ever left its brand and branding to chance. 87% of consumers will purchase a product solely because of brand values.

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Real Estate Signage: How to Create Signs That Sell

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Real estate signs say more about you and your business than they do about the properties they advertise. Whether you deal in residential or commercial real estate, your signs are ambassadors for your business – speaking for your brand when you’re not there to do it in person. Design Consideration #1: Branding.