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Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

By using keywords, color coding, and imagery to trigger associations in your brain, the unrestricted essence of a Mind Map will ensure you arrive at some of your best, most creative ideas yet. This not only streamlines the brainstorming process but also challenges the user to explore new perspectives and consider innovative solutions.

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Is Lateral Thinking Necessary for Creativity?

Lateral Action

Lateral thinking is such a familiar concept that it's virtually synonymous with 'creative thinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative.