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Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

Creativity is the secret weapon to outsmarting, rather than outspending, your competition. In today’s media landscape, it’s more important than ever to stay ahead of the game, understand the needs of your target audience, and provide them with the solution they’re after. So, what’s this secret ingredient, you ask?

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Is Lateral Thinking Necessary for Creativity?

Lateral Action

Lateral thinking is such a familiar concept that it's virtually synonymous with 'creative thinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative.