article thumbnail

How to Boost Profits with Creative Thinking Techniques

Fortitude Business Consulting

One of the best ways to boost your profits is with innovation, but you can’t begin without appropriate creative thinking techniques. Creative thinking techniques fuel innovation, encourage new insights and solutions and give your business. Creative Thinking Technique 1 – The Subtraction Method.

article thumbnail

Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

Creativity is the secret weapon to outsmarting, rather than outspending, your competition. In today’s media landscape, it’s more important than ever to stay ahead of the game, understand the needs of your target audience, and provide them with the solution they’re after. So, what’s this secret ingredient, you ask?

article thumbnail

Is Lateral Thinking Necessary for Creativity?

Lateral Action

Lateral thinking is such a familiar concept that it's virtually synonymous with 'creative thinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative.