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Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

Creativity is the secret weapon to outsmarting, rather than outspending, your competition. In today’s media landscape, it’s more important than ever to stay ahead of the game, understand the needs of your target audience, and provide them with the solution they’re after. So, what’s this secret ingredient, you ask?

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How to Boost Profits with Creative Thinking Techniques

Fortitude Business Consulting

One of the best ways to boost your profits is with innovation, but you can’t begin without appropriate creative thinking techniques. Creative thinking techniques fuel innovation, encourage new insights and solutions and give your business. Improve enjoyment of the process. an edge over your competition.

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Is Lateral Thinking Necessary for Creativity?

Lateral Action

De Bono describes lateral thinking as 'a habit of mind and an attitude of mind' which can be fostered by practising specific lateral thinking techniques, such as: Challenging assumptions (e.g. by thinking outside the box ). generating alternatives (even when you have an apparently satisfactory solution). brainstorming.