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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

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Your company’s brand is a promise you make to customers and prospects about your products, your services, and your company. Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. Chapter 5: Designing Your Brand Identity. What is a brand?