The Trouble with Telling People to Go Green
Lateral Action
OCTOBER 15, 2009
This is the story that came to mind when I thought about what to write for this year's Blog Action Day , on the theme of Climate Change. Albert Ellis, the founder of rational-emotive behaviour psychotherapy, had a word for language like 'should', 'ought', 'must' and 'have to'. They are engaging, persuasive and sticky.
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