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He remarked, “ We seem content to dig for coal in a gold mine.” The small yet alarming ‘canary in the coal mine’ was that consumer tastes were moving, the way this commodity would be consumed was evolving, and with it a change in the rules of the game. In reflecting on this observation, it was clear the reasons for our contentment.
That was absolutely mine, but what inspired you to write your book? I work with a lot of executives, Jenn, as I know you do too, as an executivecoach and we often do 360 feedback. <Laugh>, you know, and you bring up executivecoaching. I love how inclusive that brainstorming is and just, yeah, fun.
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Brainstorming 
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