industries consumer-packaged-goods our-insights consumers-spending-more-to-buy-less 
Penelope Trunk
FEBRUARY 1, 2010
Spending money is generally a distraction. But the psychic energy it takes to spend money actually distracts us from what matters to us. Pay Pal reports that people wish their significant other would spend less money on Valentine’s Day. Spending money is a vehicle for overcommitting. Is this your first time here?
crowdspring
DECEMBER 13, 2018
A brand is much more than a company’s logo. This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. Both new and existing businesses and organization can benefit from reading this guide. Table of Contents. Chapter 1: What is Brand Identity? Let’s dive right in.
Penelope Trunk
DECEMBER 16, 2009
No generation has more debt than Gen Y , and no generation is more financially knowledgeable so early on in their lives as Gen Y. We are all here to do good. So we all want to work at companies that enable us to be doing something good. So here are the assumptions I think are interesting: 1. Salary negotiations are over.
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