What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdspring
DECEMBER 13, 2018
Chapter 3: Brand Identity Research: Customers, Competition, and Your Brand. A brand is the sum total of the experience your customers and customer prospects have with your company or organization. Your brand is how your customers and prospects perceive your company. Chapter 5: Designing Your Brand Identity.
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