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Marketing Psychology: 5 Powerful Principles of Human Behavior

crowdspring

Successful marketers know that the key difference between strong and weak marketing lies in understanding how people behave and why they behave in certain ways. Great marketing doesn’t happen by chance. Marketing….

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Control vs. Vulnerability

International Coach Academy

ESG metrics (Environmental, social, and corporate governance) are now a key driver of corporate performance benchmarks and now there is much more focus on diversity and inclusion, psychological safety, and employee well-being. Microsoft is now a leader in the practice of Growth Mindset.

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9 Powerful Ways You Can Use Neuromarketing To Grow Your Business

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Neuromarketing helps us understand people's psychological triggers, motivations, and buying behaviors. Here are 9 ways marketers can use neuropsychology to improve marketing.

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Culture, Fit, and Employee Motivation Strategies

Let's Grow Leaders

01:32) Meet the Expert, Andre Martin : Andre, with his rich background in organizational psychology and talent management, shares his mission to align careers with personal values, igniting a discussion on finding satisfaction and purpose in work. (02:41)

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Two Sides of the Same Coin: Recruiting & Retention

Speaker: Caitlin MacGregor, CEO and Co-Founder of Plum

That makes talent acquisition and talent management strategies aligned with the current context of the labor market critical to every organization's success. Caitlin will explore how predictive science helps organizations engage, attract, and retain high-performing talent.

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Nudge Marketing: What it is, How it Works, and Examples

crowdspring

Nudge marketing leverages psychological biases, and subtle or direct prompts to encourage people to purchase. Learn how to use nudges to grow your business.

IT 74
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Cognitive Biases and Their Relevance to Coaching Practice

International Coach Academy

Research on cognitive biases has gained traction over the past fifty years, resulting in numerous studies from the fields of psychology, social sciences, and neuroscience (Wilke and Mata 2012; Korteling and Toet, 2022). Cognitive Psychology. Positive Psychology Toolkit: 17 Gratitude Appreciation Exercises. 3 (3): 430–454.