Professional Development Brief

Marketing for creatives

The Creative Life

MARCH 11, 2024

To build an audience, get more clients, make a living from your work, you must do regular marketing. So what is marketing, for creatives?

Creativity

Creating a Successful Marketing Plan for Life Coaches

Master Coach University

JUNE 1, 2023

A marketing plan for life coaches is a strategic document that outlines the specific actions a coach will take to promote their services and reach their target audience. It includes a thorough analysis of the market, target audience, and competition, as well as clear goals, strategies, and tactics to achieve those goals.

Strategy

Strategy IT

A Sample Marketing Plan for Business Coaching Business

Master Coach University

JUNE 6, 2022

Are you looking for a sample marketing plan for business coaching business? While there are many different ways to approach marketing for a business coaching business, here is a sample marketing plan for a coaching business that you can use as a starting point.

Business Coach

Business Coach Business Coaching

Marketing Plan Templates for Small Business Life Coaching

Master Coach University

NOVEMBER 24, 2022

What is a Marketing Plan? A marketing plan is a document that outlines your marketing goals, strategies, and tactics for the next one to three years. It describes how you will reach your audience, how much money will be spent on each marketing channel, what kind of results can be expected from each action, and […].

Strategy

Strategy IT

Two Sides of the Same Coin: Recruiting & Retention

Speaker: Caitlin MacGregor, CEO and Co-Founder of Plum

That makes talent acquisition and talent management strategies aligned with the current context of the labor market critical to every organization's success.

Recruitment

Creating a Life Coaching Marketing Plan in 3 Easy Steps

Master Coach University

JULY 5, 2022

A well-designed life coaching marketing plan is a roadmap for your life coaching business. It will help you map out how you will build your business, who your ideal clients will be, and how you will approach marketing your business. Finding the right clients for your business can be one of the more challenging aspects […].

IT

Simple Marketing Plan for a Business Coaching Practice

Master Coach University

OCTOBER 28, 2022

If you’re a business coach and are looking to start or grow your practice, it’s essential to have a simple marketing plan for a business coaching practice that will help you reach your goals. A Simple Marketing Plan for a Business Coaching Practice There are many […].

Business Coach

Business Coach Business Coaching IT

Create a Marketing Plan for a Health Coaching Business

Master Coach University

SEPTEMBER 13, 2022

If you’re thinking of starting a health coaching business, knowing how to create a marketing plan for a health coaching business will help you get started on the right foot. It’s a great way to organize all your ideas and plan out how you’ll market your new business.

IT

Steps to Developing a Marketing Strategy for a Life Coach Business

Master Coach University

APRIL 4, 2022

Since life coaches typically work one-on-one with clients, it can be challenging to figure out steps to developing a marketing strategy for a life coach business. Whether you just finished a training program or have been working as a life coach for years, it’s hard to know where to start when it comes to the […].

Strategy

Strategy Development Training Program IT

HR Top Tips: 5 Keys to Gaining Momentum with Internal Career Mobility

Speaker: Matthew Daniel, Principal of Talent Strategy and Mobility at Guild Education

At the intersection of "The Great Resignation," a tight labor market, and skills shortages, companies are increasingly turning to career mobility to show their employees that there are internal opportunities for growth.

Career

What is influencer marketing?

McKinsey

APRIL 10, 2023

Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

Media

Dynamic Digital Marketing with Dawn McGruer

IAPC&M

FEBRUARY 28, 2024

International Authority for Professional Coaching & Mentoring (IAPC&M)) - The Leading International Accreditation Body for Coaches & Mentors The post Dynamic Digital Marketing with Dawn McGruer appeared first on International Authority for Professional Coaching & Mentoring (IAPC&M)).

Professional Coach

Professional Coach Mentor Business Coach Business Coaching

What to Expect from HBS Online's Digital Marketing Strategy Course

Harvard Business School Online

MARCH 19, 2024

Whether you’re a marketing or non-marketing professional, HBS Online's Digital Marketing Strategy course can equip you with the tools to position products and services effectively, engage with customers, and measure campaigns’ success. Here's what to expect from enrolling.

Strategy

Local Online Marketing for Coaches

Universal Coach Institute

DECEMBER 6, 2023

Often, they may be looking for someone locally, typing into their search bars phrases like “life coach near me” or “life coach in [City]” The question […] The post Local Online Marketing for Coaches appeared first on Universal Coach Institute.

Professional Coach

Marketing for Coaches: 6 Useful Strategies to Convert More Clients

International Coaching Federation

APRIL 1, 2024

These six marketing tips can help! Marketing Strategy 1: Design a Landing Page to Grow Your Email List Make your website’s first impression count. What is the next effective marketing strategy ? Marketers call this free piece of content a lead magnet. So, how do you find clients? Tell them what to do next.

Strategy

Strategy Business Coach Business Coaching Media

7 Digital Marketing Skills You Need to Create an Effective Marketing Strategy

Harvard Business School Online

JANUARY 30, 2024

If you want to become an effective digital marketer, here are the essential skills that can help you make a strategic impact.

Strategy

Jobs for Marketing Graduates

BetterUp

MAY 12, 2023

Jump to section Is a marketing career worth it? How to get a marketing job: Start with an undergraduate degree 7 hard and soft marketing skills Benefits of marketing for organizations 9 jobs for marketing majors Should I get a master’s degree in marketing? Ready for market

Career

Career IT Professional development Development

3 Marketing Challenges Direct-to-Consumer Companies Face

Harvard Business School Online

MARCH 12, 2024

Yet, DTC marketing can bring challenges. Many new businesses are direct-to-consumer (DTC) brands that sell and deliver products through digital channels—and they’ve become a force across industries. Here's how your company can overcome them.

4 Factors to Consider When Creating a Digital Marketing Budget

Harvard Business School Online

FEBRUARY 22, 2024

Even if you aren’t responsible for making financial decisions at your organization, understanding budget allocation can help you become a more effective digital marketer. Here’s an overview of why a digital marketing budget is important and factors to consider when creating yours.

How to Create a Digital Marketing Plan: 4 Steps

Harvard Business School Online

FEBRUARY 8, 2024

To help craft your digital marketing plan, here are four steps to ensuring it’s comprehensive and can weather market challenges.

Why is Market Research Important?

LivePlan

NOVEMBER 10, 2023

Why is market research important for small businesses? Most importantly it helps you understand your customers and minimize risks. Here are a few other reasons.

IT

Marketing Skills for Your Resume in 2023 + Examples

BetterUp

SEPTEMBER 22, 2023

Jump to section The 10 best marketing soft skills The 10 best marketing hard skills How to showcase your marketing skills Market yourself for career success

Career

Career Professional development Development

4 Benefits of Enrolling in an Online Marketing Course

Harvard Business School Online

FEBRUARY 13, 2024

If you’re wondering whether an online marketing course is worth it, here are four benefits you could experience by enrolling in one and how to find the right fit for you.

IT

AI-powered marketing and sales reach new heights with generative AI

McKinsey

MAY 11, 2023

AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think about customer experience, productivity, and growth.

Architecture

Architecture IT Strategy

Beyond belt-tightening: How marketing can drive resiliency during uncertain times

McKinsey

JUNE 26, 2023

During tough times, marketing is often the first to be trimmed, but that’s a shortsighted approach. Instead, companies can invest in marketing as a key to long-term growth.

Retail

Modern marketing: Six capabilities for multidisciplinary teams

McKinsey

APRIL 5, 2023

The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.

Development

Development Strategy Management Management

The Evolving Job Market in the Eyes of a Recruiter

Vantage Circle

DECEMBER 14, 2023

In fact, research shows that the current job market is almost 90% candidate-driven. Why Companies are Failing to Adapt to the Candidate-Driven Market Many companies still follow outdated hiring practices despite high competition. Companies need to upgrade their hiring practices to succeed in the candidate-driven market.

Recruitment

Recruitment Communication Performance Networking

10 Visual Marketing Ideas That Drive Results for Small Businesses

crowdspring

OCTOBER 19, 2022

Drive results with your content marketing strategy with these ten creative visual marketing ideas. Content is king for your small business.

Strategy

Strategy Creativity

How to Advance Your Career with a Digital Marketing Certificate

Harvard Business School Online

APRIL 9, 2024

If you want to prepare for business’s demands in the digital age, earning a digital marketing certificate can be an effective method. Here's why.

Certification

Certification Career

Exploring Offline Marketing Strategies for Brand Awareness

She Owns Success

FEBRUARY 9, 2024

Are you having trouble reaching your target audience through online marketing strategies? If that’s the case, then perhaps your business will be better served with offline marketing strategies. It’s easy to assume that online marketing should take up a large part of your marketing campaign—it’s easy, low-cost, and dynamic.

Strategy

Strategy Networking Media Solution

Marketing Terms: The Ultimate Dictionary of Terms Business Owners and Marketers Should Know

crowdspring

APRIL 7, 2023

Our glossary of marketing terms is packed with engaging examples and helps business owners and marketers master marketing jargon effortlessly.

Media

7 Marketing KPIs You Should Know & How to Measure Them

Harvard Business School Online

FEBRUARY 1, 2024

Here are seven marketing KPIs for measuring success. By continuously monitoring and analyzing KPIs, you can make data-driven decisions, optimize your strategy, and achieve more successful outcomes.

Strategy

Sales & Marketing – Keep It Simple

IAPC&M

FEBRUARY 28, 2023

International Authority for Professional Coaching & Mentoring (IAPC&M)) - The Leading International Accreditation Body for Coaches & Mentors The post Sales & Marketing – Keep It Simple appeared first on International Authority for Professional Coaching & Mentoring (IAPC&M)).

Professional Coach

Professional Coach IT Mentor Business Coach

Chemicals and capital markets: Growing sustainably

McKinsey

APRIL 22, 2022

Green chemicals—those with a low-carbon product portfolio or a higher exposure to end markets supporting sustainability—are being rewarded by capital markets and safeguarding future cash flow.

How To Choose The Right Marketing Medium For Your Business

She Owns Success

MARCH 19, 2024

That’s where marketing comes in. Marketing isn’t just about flashy ads or catchy slogans. That’s the power of choosing the right marketing medium. The same goes for marketing. Marketing on the right platform increases your chances of getting noticed. Everyone’s there!

Media

Media Entertainment Strategy Education

Why Identifying Your Target Audience Is Important to Your Marketing Strategy

Harvard Business School Online

JANUARY 23, 2024

If you struggle to connect with consumers, here’s a breakdown of how to build your target audience and enhance your digital marketing plan.

Strategy

Sustaining digital payments growth: Winning models in emerging markets

McKinsey

OCTOBER 13, 2022

Digital payment transactions are skyrocketing in emerging markets as innovations proliferate. Banks, fintechs, and telecom companies must quickly develop their strategy to compete for market share.

Banking

Banking Strategy Development

2023 Business Marketing Predictions With Strategist Zontee Hou

Forbes Careers

APRIL 3, 2023

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

Media

Media Strategy Career Leadership

Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

APRIL 27, 2023

We’re exposed to hundreds of media messages every day, making it increasingly difficult for marketers to cut through the clutter. Creative marketing is the generation and execution of communicating unique messages in an inventive way. What kind of marketing trends are you seeing? What are your competitors doing?

Mind Mapping

Mind Mapping Creativity Brainstorming Utilities

The rise of digital marketing in medtech

McKinsey

SEPTEMBER 24, 2021

Digital marketing offers medtech companies powerful ways to personalize engagement with healthcare professionals and respond to their changing needs.

Healthcare

Healthcare Medical

When agile marketing breaks the agency model

McKinsey

SEPTEMBER 29, 2021

The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.

IT

IT Strategy

The individual health insurance market in 2023

McKinsey

APRIL 11, 2023

million new consumers entering the market are choosing among an average of 88 plans. This represents an outsize year for insurer and enrollment growth. More than 3.6

Insurance

Insurance Healthcare

How to Use AI for Market Research Tasks

LivePlan

JANUARY 19, 2024

As I’ve explored how AI can help with business planning, I’ve wondered how useful tools like ChatGPT can be for market research. While AI can help with writing parts of a business plan, I’ve been skeptical about how helpful it would be for market research.

IT

The growth imperative: Perspectives from UK marketing leaders

McKinsey

JUNE 23, 2023

Alumni of the Marketing Academy EMEA Fellowship Program share their experiences in overcoming near-term obstacles to growth.

Marketing for creatives

Creating a Successful Marketing Plan for Life Coaches

Trending Sources

A Sample Marketing Plan for Business Coaching Business

Marketing Plan Templates for Small Business Life Coaching

Two Sides of the Same Coin: Recruiting & Retention

Creating a Life Coaching Marketing Plan in 3 Easy Steps

Simple Marketing Plan for a Business Coaching Practice

Create a Marketing Plan for a Health Coaching Business

Steps to Developing a Marketing Strategy for a Life Coach Business

HR Top Tips: 5 Keys to Gaining Momentum with Internal Career Mobility

What is influencer marketing?

Dynamic Digital Marketing with Dawn McGruer

What to Expect from HBS Online's Digital Marketing Strategy Course

Local Online Marketing for Coaches

Marketing for Coaches: 6 Useful Strategies to Convert More Clients

7 Digital Marketing Skills You Need to Create an Effective Marketing Strategy

Jobs for Marketing Graduates

3 Marketing Challenges Direct-to-Consumer Companies Face

4 Factors to Consider When Creating a Digital Marketing Budget

How to Create a Digital Marketing Plan: 4 Steps

Why is Market Research Important?

Marketing Skills for Your Resume in 2023 + Examples

4 Benefits of Enrolling in an Online Marketing Course

AI-powered marketing and sales reach new heights with generative AI

Beyond belt-tightening: How marketing can drive resiliency during uncertain times

Modern marketing: Six capabilities for multidisciplinary teams

The Evolving Job Market in the Eyes of a Recruiter

10 Visual Marketing Ideas That Drive Results for Small Businesses

How to Advance Your Career with a Digital Marketing Certificate

Exploring Offline Marketing Strategies for Brand Awareness

Marketing Terms: The Ultimate Dictionary of Terms Business Owners and Marketers Should Know

7 Marketing KPIs You Should Know & How to Measure Them

Sales & Marketing – Keep It Simple

Chemicals and capital markets: Growing sustainably

How To Choose The Right Marketing Medium For Your Business

Why Identifying Your Target Audience Is Important to Your Marketing Strategy

Sustaining digital payments growth: Winning models in emerging markets

2023 Business Marketing Predictions With Strategist Zontee Hou

Creativity in marketing – the secret ingredient you’ve probably not considered

The rise of digital marketing in medtech

When agile marketing breaks the agency model

The individual health insurance market in 2023

How to Use AI for Market Research Tasks

The growth imperative: Perspectives from UK marketing leaders

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