Neuromarketing — Predicting Consumer Behavior to Drive Purchasing Decisions
Harvard Professional Development
MAY 31, 2024
What drives a person to not only buy something, but to choose one product or service over the other? But what if it goes deeper than that? What if consumer decision-making is driven by biology — specifically neural activity in the brain? The brain activity seen on the scans shows what a person is feeling in that moment.
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