Expectation vs. Opportunity
International Coach Academy
JUNE 27, 2022
When we see a price tag starting in a fashion like “ 10.99 What Is the Benefit of Moving to a Zone of Opportunity? If this is actually an opportunity for you, how would you see yourself being benefited from it? Journal of Experimental Social Psychology, 40(3), 374–383. Seeing this, consumers would feel the price of 8.99
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