Expectation vs. Opportunity
International Coach Academy
JUNE 27, 2022
Considerable research on consumer expectations shows that expectations are developed based on past experiences. Stangor, Jhangiani & Tarry, 2022) It is well adapted to consumer marketing. When we see a price tag starting in a fashion like “ 10.99 Seeing this, consumers would feel the price of 8.99 is actually lower.
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