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Six secrets of unleashing the power of retail media

McKinsey

Retail media networks are booming, but increasing innovation is spurring competition. Here’s how to unlock the true potential of retail media.

Retail 92
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Busted! Five myths about retail media

McKinsey

Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.

Retail 93
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Opportunities for e-commerce success in Europe: Retail media networks

McKinsey

Traditional retailers can join the boom in online shopping and digital commerce through retail media networks—a fast-growing profit stream.

Retail 78
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South Korea’s next sales frontier: Retail media networks

McKinsey

As consumer spending shifts online, many traditional retailers have been caught flat-footed. Retail media networks hold huge promise— but retailers need to seize the opportunity.

Retail 47
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The rise of commerce media: The opportunity for CPGs

McKinsey

Consumer packaged goods advertisers can take four actions to maximize marketing impact on retail media networks.

Media 98
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State of grocery Europe 2023: Living with and responding to uncertainty

McKinsey

As that shadow is lifting, European grocers are gearing up for future growth by investing in private labels, retail media, automation, and sustainability. 2022 was overshadowed by inflation.

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The Must-Have Skills You Need to Compete in the New Future of Work

Creativity at Work

This will have a huge impact on media, advertising, retail, finance, and healthcare [.]. The Must-Have Skills You Need to Compete in the New Future of WorkAccording to the World Economic Forum's report on the future of jobs, developments in A.I.,