Remove the-farmer
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Agtech: Breaking down the farmer adoption dilemma

McKinsey

Current macroeconomic conditions, consumer focus on sustainability, regulations, and changing business models could further drive farmers’ adoption of agtech products, if their concerns are addressed.

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Cultivating the omnichannel farmer

McKinsey

Smart agriculture suppliers are giving farmers what every consumer wants: a digital interface for speed and convenience and human interaction when they need it. Here’s how they’re doing it.

IT 94
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Are you hoping that I’m over the Farmer and you don’t have to read about him anymore?

Penelope Trunk

I check the farmer’s blog obsessively for any updates, which takes a lot of energy partially because he never writes on it but mostly because I have to work really hard at all the mental gymnastics I use to justify to myself what I’m even doing on there in the first place. The farmer is happy , too. But now I know. The answer is no.

IT 89
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Voice of the US farmer in 2022: Innovating through uncertainty

McKinsey

A McKinsey survey shows that growers are embracing new products and technologies to manage market unpredictability.

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Unlocking the online retail opportunity with European farmers

McKinsey

What can digital retailers in the agriculture sector do to encourage what could be a €10 billion market?

Retail 105
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Black farmers in the US: The opportunity for addressing racial disparities in farming

McKinsey

Achieving peer-level economic performance could generate billions in value for the agriculture industry.

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Trends driving automation on the farm

McKinsey

Economic pressures and the push toward more-sustainable practices are driving next-generation automation technologies, benefiting farmers, regulators, and consumers alike.

Food 106